Snack seasonings with bold, contrasting flavours for a generation that craves excitement

Escape the Boring is all about flavour that hits different. This concept combines unexpected pairings to create snack seasonings that challenge the norm and excite the senses. From the sweet heat of Honey & Chili or Pineapple & Jalapeño, to the smoky indulgence of Sugar Glaze & Hickory Smoke and Maple & Bacon, each blend delivers contrast with character. Explore tangy, fruity twists like Balsamic & Raspberry or Kimchi & Lime, and sweet-salty sensations like Golden Bliss & Salty Bite. These bold, layered seasonings invite snackers to pause, indulge, and discover something truly different – perfect for brands that dare to stand out.

Today’s consumers – especially Gen Z – are driven by curiosity, emotion, and a constant desire for the new. They want snacks that surprise, entertain, and tell a story. Sweet and spicy, smoky and fruity – flavour contrasts capture attention and keep them engaged. Escape the Boring was made for this mindset, delivering unexpected pairings that excite and connect. With 90 years of experience and deep trend insight, Hügli helps brands stay ahead of shifting tastes with bold, market-ready seasonings that resonate.